Firstly, choose the style of your logo
Logo’s come in all sorts of shapes and sizes, some you like, some you don’t. Identifying what type of logo you find appealing, and what style works for your business is a great place to start. Below you will see examples of different styles of logo’s created for someone starting there own lawn cutting business.
A Plain Text Logo
Plain text logo’s are as simple as choosing a font that works well with your brand. Make sure you are using a free license free font, or have paid commercial licenses to avoid any later issues. Once your font is chosen select some colours to go with your brand, and keep these colours throughout your business. Keeping the exact same colour scheme throughout your business helps customers recognise your brand easily.
An abstract logo is a good choice if you want to be minimal, or can find a good shape to have relevance to your company in some clever way. The logo example above uses gradient filled shapes to imply blades of grass. This is quite an obvious shape but many simpler shapes are used by other brands. The brewery ‘Red Bass’ for example use a simple red triangle, and a handy piece of knowledge for you, this was the first picture/shape ever trademarked as a logo for a company.
Emblem Style Logo
An emblem style logo is usually used for badges, stamps and people who prefer a more squared logo. This style look great on company t shirts and workwear, and can look very classy if your goods have your logo attached permanently, like the metal badges on the backs of wooden garden furniture.
A Picture Logo
Sometimes just using a simple picture may be good enough for your logo. our advice would be to ensure however you a) have rights for this image, b) the image is quite plain in detail for those times your logo is viewed in small sizes, and c) is in someway connected to your logo whether cutting through it, bending around it, or incorporating the font. this helps your logo look like one complete design rather than a font and an image side by side.
A Comedy Logo
A comedy logo can be great for a company that doesn’t have to show a sleek and professional look. Local services, tradesman, small stores and other businesses often use puns in their name and try to use some humour. If this suits your business’s style then comedy can go a long way to get people interested in your business, and remember your company in the future. Humor can can a long way for those online stores who are aiming to have a lot of content shared around social media like blogging sites for example.
A Silhouette Logo
This is a commonly used logo style and can produce good results with the right look. When pictures, symbols and fonts just aren’t enough try using a silhouette of some product that connects to your brand. This style is commonly used as it clearly shows with an image what your company does, and look great when your logo is in a small size (profile pics on facebook, favicons, footer icons, etc).
Next Choose Some Brand Colours, and Stick With These
Choosing colours isn’t as simple as choosing a few colours that look good. Ensuring your chosen colours work well with each can be ascertained mathematically. Similar shades from normally clashing colours can work well with each other if you choose the correct shade. A great tool for finding your perfect combination of brand colours is the Palleton Colour Designer Here. This will allow you to choose many colours that will compliment each other.
At this stage it is worth considering contrast in addition to colour. Sometimes your logo will be displayed on dark backgrounds, sometimes light. Having a version of your logo that works for both is ideal but not easily achieved, so having two logo’s will sometimes be the case. Your two logos will look exactly the same, but feature either negative colours (white and black switched), or some styling effects like a stroke, glow or box when not easily visible. Make sure the colours you ultimately choose compliment your design and make it look sharp, clear and bold on both light and dark backgrounds.
You also need to remember sometimes your logo will be printed in monochrome black and white only. Perhaps stationery, letterheads, envelopes, footers on other websites, etc. When you are designing your logo ensure you see a plain black version that you are happy with to cater for this before your final design.
Vectorize Your Logo, Scale Size With No Loss In Quality
Vectorizing your image for those who don’t know involves converting you image (raster) to a scaleable image (vector). this new scaleable image can be as small as a stamp or as large as a billboard without any loss or degradation in quality. Formats usually used for vector images are .ai files, some .pdf files, .eps files, .svg files and a few others. Illustrator or Indesign by Adobe are usually the better programs to deal with vector images, we prefer using illustrator. NOTE: Photoshop does not produce vectors in any form. Photoshop can use vectors within artwork, Photoshop can export vector paths, Photoshop can export to illustrator, Photoshop can save as PDF, but this will ALWAYS save as a raster file and be none scaleable. To find out how to create a vector from your raster or picture please follow our guide here.